The mailman just delivered the book End Malaria. It’s beautiful and I will give it away at my talk at NJ/DV HIMSS conference in Atlantic City on September 22: We want you! Doctors 2.0 – A Physician-Patient Relationships through Blogs and Social Networking.
I discovered today that Doctors 2.0 is a trade mark – I did not realize that and I apologize for using the name. It is a European conference that is discussing social media in healthcare environments. It looks quite interesting!
Back to End Malaria – it’s a book published by Seth Godin’s The Domino Project. It contains articles from 62 business thinkers pushing you to rethink the way you work. All proceeds go to the non-profit Malaria no more. When we buy a book the non-profit will send two mosquito nets to Africa. The articles are written by well-known book writers and are really inspiring. They are not talking about malaria, but about doing good work, achieving goals, and being the best you can.
Why did I buy this book for you? Because I want to share my passion for stepping over the fear and the status quo and making a difference for the people that are important for doctors: the patients. Yes, writing blogs will take time and it will require some thinking. But ultimately it will help overcome the disease that plagues us: the lack of communication and relationships between doctors and patients. It’s not THE solution, it’s just a start to let us know more about our doctors and open up another channel of communication.
Seth Godin writes one of the most popular blogs. he made me appreciate that marketing can be honest, that openness is valuable. The blog posts are short, but he writes at least once a day and there’s a valuable idea each day. Give it a try! Seth’s Godin’s latest project is the Domino Project. He promotes the best business books, and they often come free on Kindle for the first month or so. Well worth following! After reading a few of these books for free, you too will want to pay for a book like End Malaria. It is well worth.
And BTW, if you care about patients and healthcare and coming to Atlantic City, you can spend the prior two days in Philadelphia and hear Seth Godin and other amazing speakers present at the ePatients 2011 conference!