Resources for social media
Posted by Ileana Balcu
An easy and useful book is Christina Beach Thielst‘s Social Media in Healthcare – Connect, Communicate, Collaborate (2010). It’s a short read (80 pages with big fonts and lots of white spaces) and it gives the user an idea of each type of social media, its potential use in healthcare, and examples of actual usage. It has lots of graphs and figures. Recommended for people just getting started.
I found two other books about social media to be full of ideas, examples and interesting comments:
– David Meerman Scott – The New Rules of Marketing and PR – 2010
– Ann Handley, CC Chapman – Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) – 2010
All three are worth reading and making you want to act and do something. Here’s a quote from David’s New Rules of Marketing:
Everybody I’ve spoken with about starting a blog has said the same thing (but in slightly different ways). They were all a bit uncomfortable when they started a blog. They felt a little dorky because they didn’t know the unwritten rules. They were even a little scared to push the button on that first post. We’ve all been there.