Physicians should blog
This blog has a short-term goal: show physicians how to blog to improve their relationship with patients.
Blogging can be done with minimal costs, and the tools to write and distribute them are mature enough to be used easily. They are optimized to be searched via search engine, so simply adding tags and meaningful titles will make the blog visible.
Blogs were really big a few years ago, not so much now, kids moved on to other tools. Blogs are now for serious business.
Most physicians and practices use websites. They are useful to find a phone number, directions and staff names and bios. This is not enough! Some physicians start using social networking tools. This is good, but it often is very time-consuming.
Over the next weeks I will try to show what can be published in a blog, what does a patient need and wish to find. I will also try to show how the blog might help the physician and office staff save time, so the time investment in the blog will not be lost. Blogs can be shared through the other social media channels, so they can be distributed to people that only want to be on Twitter or Facebook, etc.
I will leave you with a couple of interesting links that talk about the need and the opportunity!